Behind every online store is a real person with a real business. Not a corporation with a marketing department — just someone with a product they believe in and customers they want to serve.
These are not hypothetical case studies. These are real Indian merchants — their real names, real businesses, and real experiences with oBizee.
CrochetByPriya — From Instagram DMs to a Real Online Store
A structured order process replaced manual tracking for day-to-day operations. What used to take hours of back-and-forth now happens automatically.
Priya sells handmade crochet earrings, keychains, and bags — all made by hand, one piece at a time. Like many creative entrepreneurs, she started selling through Instagram DMs. Photos posted, customers DM'd, orders noted manually, payments confirmed one by one, shipping arranged separately.
The problem was not finding customers — her following was growing. The problem was managing everything after someone said "I want to buy this." Order details got lost in DM threads. Payment tracking was chaotic. Every order meant juggling multiple apps.
With oBizee, Priya now shares her store link instead of asking customers to DM. They browse, order, and pay — she gets notified and ships from the app. She spends less time managing orders and more time crocheting.
Rubber Band by Seerat Khera — Organizing an Instagram-Led Business
Instagram-led business operations are now easier to track in one place with oBizee. Customer follow-ups that used to require searching through chat threads now take seconds.
Seerat's handmade accessories do incredibly well on Instagram — eye-catching, unique, and affordable. But behind the scenes was chaos: order confirmations in DMs, payment tracking on WhatsApp, delivery updates in notes. When a customer asked about their order, Seerat had to dig through multiple platforms.
oBizee gave her a single dashboard. Orders flow through her store link, payments tracked automatically, order status visible at a glance. She still uses Instagram for marketing, but business operations all run through oBizee.
NuttyNibbles by Udeeta Dey — Scaling a Food Brand from Kolkata
Operations are managed with better visibility across orders and customers. For a food business where timing and reliability matter, clear visibility at every stage is essential.
Selling food online has extra challenges — shelf life, packaging, shipping perishables — on top of the usual order management headaches. Udeeta was checking messages across platforms, updating spreadsheets, coordinating shipping partners daily.
With oBizee, her entire order flow is in one system. Customers order, payments process, and she tracks every order from placement to delivery. The integrated shipping tools eliminated the need for separate courier apps.
What These Stories Have in Common
No Technical Barrier
None of these merchants are technologists. They downloaded an app and started selling. Everything runs from the same phone they already use.
Affordable Pricing
For businesses doing 30-100 orders/month, paying ₹2,000/month for Shopify doesn't make sense. oBizee has 0 SUBSCRIPTION and 0 SETUP FEE.
Built-In Shipping
Shipping is the biggest pain point for Indian sellers. oBizee integrates Delhivery, DTDC & Blue Dart directly — generate labels, schedule pickups, track deliveries.
DMs to Storefront
All three still use Instagram for marketing. But transactions moved from messy DMs to a proper store link — better for customers and sellers.
More Stories from the oBizee Community
These three are just the beginning. oBizee is used by merchants across India — jewellery sellers in Gujarat, beauty brands in Delhi, crochet artists in Chhattisgarh, clothing stores in Maharashtra. Each started with a simple download and a desire to sell better.
Every business in these stories started exactly where you might be right now: selling through DMs, managing orders manually, wondering if there is a better way. There is. And it costs less than a cup of chai per order.