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GUIDE 344 / Search, data and automation

Build a product fact pack before asking AI for a launch campaign

A launch campaign can only remain accurate if every asset starts from the same product facts. Prepare that source before generating captions, images or advertising variations.

3 min read · estimatePublished by oBizee · Editorial approach

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A launch campaign can only remain accurate if every asset starts from the same product facts. Prepare that source before generating captions, images or advertising variations.

Write the facts that must not drift

Include the product identity, material, dimensions, options, price, availability and genuine delivery expectation. Mark what is unknown rather than letting a tool fill it.

Keep approved photographs separate from inspiration images. A visual reference is not permission to present another maker's work as your product.

Define the offer once

Record the actual offer and its limits. If there is no discount, say so. If a deadline depends on stock or production capacity, explain that boundary.

The campaign should not invent urgency, a crossed-out price or a shipping promise because those patterns are common in advertisements.

Add the questions customers ask

Use genuine recurring questions where you have them. Otherwise label proposed questions as hypotheses, not customer research.

A helpful launch asset may answer size, included pieces or care rather than shouting that the item is new. Choose the information according to the buying decision.

Generate variations around one stable promise

Ask for different presentations of the same verified facts. Keep a register connecting each asset to the product and offer version.

Review the caption, image and landing page together. An accurate caption cannot rescue a picture that shows the wrong accessory, and a correct image cannot rescue a stale price.

Check the operational handoff

Confirm the product link and available option before publishing through your normal process. Decide how you will handle enquiries that the campaign creates.

This guide does not claim that oBizee automatically generates or publishes a complete campaign. It describes the preparation that makes any drafting tool more useful.

Use the catalogue guides to complete the fact pack and the selling hub to choose the next action for the audience. A campaign is ready when its promise matches the store, not when it contains the largest number of assets.

Illustrative case to check

A launch pack says a keychain is sold singly, while an old photo shows three. The generated creative must not imply a three-piece offer unless that is what the product supplies. Add an explicit included-item statement, choose an accurate image treatment and verify the landing page before publishing any variant of the campaign.

Use this guide, then test your own workflow.

Examples are illustrative. Confirm current features, charges and suitability before making a business decision.

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