How the calculation works
Maximum scenario spend = qualifying orders × (contribution before acquisition − retained contribution). A negative result means the retention target is not feasible before any campaign spend.
Worked example
Twenty qualifying orders at ₹300 contribution, retaining ₹100 each, leave a ₹4,000 scenario spending allowance.
Use the result carefully
Expected orders are your assumption, not a prediction. Reconcile actual cancellations, refunds and spend before deciding to continue.
Choose a consistent time period and cost boundary. Keep a note of where each input came from, then compare the scenario with actual results. Money is displayed in rupees to two decimal places; calculation precision and rounding are described above.
Before using this in your business
- Replace every example input with a value you can explain.
- Check that taxes, refunds, shipping, labour and fixed costs are included or excluded deliberately.
- Run a conservative scenario as well as your expected case.
- Do not treat the output as a price quotation, tax advice, credit decision or automatic store setting.
Read the related decision guide · All calculators and planners
There is no account connection or saved history. Reloading clears your entries. Print only if you want a local record; use non-sensitive inputs.