AI can help organise a draft, explore wording and turn a clear brief into several useful formats. It can also produce confident details the business never supplied. A polished sentence about materials, delivery or customer results can become a false promise if nobody checks its basis.
Treat AI as a drafting tool, not the source of product truth. Give it a controlled fact sheet and verify the result before publication.
Prepare the factual brief
Include the product identity, supported specification, price context, available choices and verified delivery or service information.
Mark what is unknown. If the product has no tested durability rating or no customer reviews, say so explicitly rather than leaving the tool to fill the space.
Keep customer information, credentials and confidential business data out of a general prompt unless an authorised, appropriate process permits their use.
Define the reader and task
Explain the question the content should answer and the action it should support. A product description, care guide and promotional caption need different structures.
Avoid asking for “the best possible marketing” without a specific purpose. That often encourages inflated claims and generic language.
Give the tool the tone and practical constraints, but do not ask it to imitate a competitor's wording.
Set claim boundaries
Prohibit invented reviews, certifications, statistics, scarcity, guarantees and integrations. Require uncertainty to remain visible.
Do not let the draft turn a supplier statement into a broader claim. A material composition does not automatically establish medical, safety or environmental benefits.
For current platform instructions or specialised claims, verify against appropriate primary sources rather than relying on the generated answer's confidence.
Use AI for structure and alternatives
Ask for clearer organisation, shorter explanations or several original headline approaches based on the same verified topic.
Choose the version that helps the reader, not simply the most dramatic one. A headline should represent what the article actually delivers.
If using a competitor for topic discovery, retain the underlying customer question while writing an independent structure, examples and wording. Renaming the title alone does not make copied content original.
Audit the draft line by line
Highlight every factual claim and identify its source. Check numbers, units, calculations, names and conditions.
Remove unsupported statements rather than adding a vague disclaimer that leaves the false claim in place.
Use the product-page checklist to catch practical omissions. A fluent paragraph can still fail to explain the size, included items or actual next step.
Check operational promises
Confirm that the team can honour the response time, dispatch window, return process and customisation described.
Do not publish a promise simply because it sounds customer-friendly. An invented “same-day dispatch” line creates real work and potential disappointment.
Verify any claimed oBizee or third-party feature in the actual product before describing it as available.
Inspect originality and usefulness
Look for repetitive sections, generic filler and examples that could belong to any business. Replace them with accurate, relevant explanations rather than adding length.
Do not invent a case study to make the article feel more specific. Use a clearly labelled hypothetical calculation or a genuine documented example with appropriate permission.
Check that external references support the claim next to them and that internal links lead to useful existing pages.
Keep a publication record
Record the source facts, version and review date for content that may change. Assign responsibility for updating prices, features and platform guidance.
AI can accelerate a first draft, but the business still owns the claims it publishes. A useful workflow preserves that accountability while reducing repetitive writing effort.
The goal is not to hide that a tool helped. It is to produce content that remains accurate when a customer acts on it, with original explanation and a clear boundary between verified facts, examples and uncertainty.
After publication, treat customer corrections as evidence to investigate. Update the underlying fact sheet as well as the page so the same unsupported claim does not return in the next draft.
Examples are illustrative. Confirm current features, charges and suitability before making a business decision.
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