A product announcement should reach people who reasonably expect that message and may find the offer useful. A large contact list is not automatically a promotional audience, and a previous delivery conversation is not a reason to send every future launch.
Plan the announcement around permission, relevance and fulfilment readiness. The number of messages sent is a poor success measure if recipients feel interrupted or the promoted product cannot be supplied.
Check the permission basis first
The WhatsApp Business Messaging Policy requires an appropriate opt-in for subsequent contact and respect for requests to stop. Check the current rules for the product and method you use.
Do not import numbers from unrelated groups or assume a forwarded contact grants permission. Keep a record of the relevant preference without collecting unnecessary personal details.
This guide is a planning workflow, not a claim that every messaging feature is available to every account.
Choose a genuinely relevant audience
Use a meaningful interest where your records support it: customers who asked to hear about a particular product range, for example.
Avoid guessing sensitive characteristics from names, photographs or previous conversations. You do not need an elaborate personal profile to send a useful product update.
If you cannot explain why the message belongs with this audience, narrow the audience or reconsider the announcement.
Confirm the offer before writing
Check the product, variants, quantity available, price and dispatch conditions. Make sure the linked page reflects those same facts.
If the announcement concerns a preorder or made-to-order item, say so clearly. Do not let a polished photograph imply immediate availability.
Review any deadline or limited-quantity statement. Scarcity should reflect a real constraint, not a tactic invented to encourage a faster decision.
Write one clear message
Lead with the relevant update, explain the product briefly and provide a useful destination. Include essential conditions that would change the customer's decision.
Avoid packing several unrelated offers into one message. A customer who requested an update about one range should not receive an entire promotional catalogue by default.
Keep the tone recognisably from the business. Do not disguise a commercial announcement as an urgent personal message.
Provide a simple preference route
Make it easy for recipients to say they do not want further promotions, and ensure that request reaches the person maintaining the list.
A stop request should not require a purchase, a long explanation or repeated messages. Record the preference in the relevant system so another helper does not contact the person again.
Separate promotional preferences from necessary communication about an active order, applying the rules and obligations relevant to each purpose.
Prepare for replies
Assign someone to handle questions about the announcement. A launch message can create work even if few recipients order immediately.
Have current answers for stock, dimensions, delivery and the ordering process. The product-page checklist helps keep those answers consistent.
If demand exceeds the available quantity, stop promising the original availability. Use an honest waiting-list or sold-out response without treating interest as a paid commitment.
Send in a controlled way
Use only supported, legitimate tools and check the current platform requirements. Do not use scraping or unauthorised bulk-sending methods to bypass restrictions.
Start with a manageable operational plan so replies can be handled accurately. This is not advice to evade messaging limits; it is a reminder that the team's capacity matters.
Keep a record of the message version and intended audience. If a price or link error is discovered, you need to know who received it.
Review outcomes and complaints together
Record relevant enquiries, confirmed orders, opt-outs and problems caused by the message. A campaign that produces sales and many unwanted contacts needs a more careful conclusion than “successful.”
Do not infer long-term permission from one positive response. Continue to respect the customer's stated preferences.
Use the review to improve relevance and clarity rather than simply increasing frequency. A useful announcement makes a wanted product easier to discover; it should not make customers regret sharing their contact details with the shop.
Examples are illustrative. Confirm current features, charges and suitability before making a business decision.
Explore this topic → · Find an oBizee setup guide · Ask about your store