A print listing can show a framed artwork above a sofa while selling only an unframed sheet of paper. Unless the offer is explicit, the customer may compare the wrong size and expect the wrong contents.
Start with the physical format. Then use the artwork's story and room styling to support a purchase the buyer already understands.
State that the product is physical
Identify the item as a physical print and distinguish it from a digital file or an original artwork. Do not rely on the word print alone when the shop contains several formats.
This guide does not assume that your store provides digital-download delivery. If a different format is offered, it needs its own accurate process and description.
Keep the selling unit visible near the price.
Separate paper size from image size
A border can make the printed image smaller than the sheet. State both measurements where relevant.
For example, a hypothetical sheet measuring 30 by 40 centimetres with a two-centimetre border on every edge has an image area of 26 by 36 centimetres. That assumes equal borders and no other trimming allowance.
Do not label the sheet dimensions as the artwork image dimensions unless they are actually the same.
Describe the border and orientation
Show whether the print has a white border, coloured margin or edge-to-edge image. Identify portrait, landscape or another orientation.
If several sizes crop the artwork differently, show the difference before purchase. Do not assume a customer will accept a missing edge detail because they selected a different size.
Keep the actual output preview connected to each option.
Make framing information unmistakable
State whether the frame, mount or hanging hardware is included. A styled frame photograph should be labelled when it is only an example.
For framed options, provide the outer dimensions as well as the print dimensions. The frame changes the physical footprint.
Do not claim that an unframed print fits every frame carrying the same nominal label. Explain the measurements and let the customer compare the actual opening or seek framing advice.
Use confirmed material and process information
Describe the paper and printing process only to the level you can support. Avoid terms such as archival, museum-grade or fade-proof unless you have appropriate evidence for the actual materials and process.
A supplier's specification should be connected to the stock you use. If the paper changes, review the description.
Do not turn a texture photograph into a durability or lifespan guarantee.
Keep rights and product ownership separate
Make sure you are entitled to reproduce and sell the artwork. WIPO's copyright guidance explains the role of rights and permissions in reproducing creative work.
Selling a physical print does not by itself establish that the buyer receives reproduction rights. State any additional licence only if it has actually been agreed.
For uncertain permissions, seek appropriate advice before producing the range.
Photograph the product and the detail
Include a plain full view, a close detail and an honest room-scale image where useful. Identify digital room mock-ups and keep the scale consistent with the selected size.
Screen colour differences should be explained without excusing avoidable production mismatch. Check the physical output against your own quality standard before listing it.
If a signature or edition number is supplied, show and describe its actual placement.
Check the order before packing
Confirm format, size, border, orientation and framing option. Two prints of the same artwork can be different products.
Use the paper-print packing guide for the final condition and contents check.
A clear art-print listing lets the customer enjoy the image without guessing what form it takes. The parcel should contain the same sheet, border and framing arrangement the page led them to choose.
Keep the selected format on the packing sheet as well as the invoice. A familiar artwork name is not enough to distinguish two border widths or a framed version from an unframed one.
Examples are illustrative. Confirm current features, charges and suitability before making a business decision.
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