Audit the broken links between your profile, post and store

A customer should not need to search again for the product that persuaded them to open your link. Broken destinations, outdated collection links and confusing redirects can waste interest before the product page has a chance to help.

Audit the link chain as a public visitor. An account owner signed into editing tools may see a different experience from a new shopper.

List the links people actually use

Start with the profile destination, current campaign links, saved public highlights where applicable and frequently used message replies. Include links printed on packaging or other active materials if they form part of the same campaign.

Record the intended purpose of each link. “Summer pouch collection” is more useful than “link three.”

Do not assume a link is inactive because you stopped posting it. Customers may still open an older message or saved post.

Open the exact public URL

Test the full link as shared, including any supported campaign parameters. Check it on a phone and without relying on an authenticated editing session.

Confirm that it reaches the intended hostname and page. A redirect to a generic homepage may technically load successfully while failing the customer's expectation.

Do not bypass a login or access boundary to claim the page works publicly. Record the actual obstacle.

Compare the promise with the page

Read the post or message beside the destination. Does the page contain the promoted item, variant or collection?

Check whether the headline offer is still available and whether the image, price context and fulfilment information agree. A stale campaign can remain misleading even when every link returns a successful page.

If the product is unavailable, provide an honest explanation through the supported site process rather than silently substituting a different item.

Follow the next navigation step

From the landing page, can the visitor see the relevant options and continue browsing? Can they return to the collection without starting from scratch?

Test the bag or enquiry transition up to the point before any real submission or payment. Confirm that the selected item remains recognisable.

Do not create a real customer order merely to check navigation without an authorised test procedure.

Check shortened and redirected links

Where you use a short link or another intermediate destination, verify the final page. Keep an internal record of who controls the redirect.

Avoid a chain so complicated that nobody can tell where a broken destination should be repaired. A direct, stable product or collection link is often easier to maintain.

Do not assume tracking parameters survive every redirect. If measurement matters, verify the actual collection separately from the visible URL.

Fix the right layer

A spelling error in a shared link needs a corrected link. A removed destination may need the platform's supported redirect or replacement process. A wrong product mapping needs the underlying page fixed.

Do not rewrite the whole campaign when the defect is a single destination. Equally, do not call the issue solved because a page loads if it still shows the wrong offer.

Record what changed and retest the original entry point, not just the destination typed directly into the browser.

For printed QR codes, test an actual printed sample as well as the digital artwork. Keep control of the destination so a temporary campaign service does not unexpectedly become the only route customers can use.

Establish a review trigger

Recheck links when a collection closes, a product is renamed, a domain changes or a campaign is reused. Put that check into the content publishing routine.

Keep a short list of unresolved cases and their owners. A spreadsheet of URLs is not a completed audit until the important routes have been opened and compared with their purpose.

Use the Instagram-to-store guide for the broader handoff and catalogue preparation for the destination content.

The audit succeeds when the exact link a customer receives leads to a truthful, usable next step. A successful status code alone is not enough; the page has to continue the conversation the post started.